NFL quarterback Dak Prescott of the Dallas Cowboys is teaming up with nonprofit Colorectal Cancer Alliance (Alliance) and Ryan Reynolds’ creative agency, Maximum Effort, to "Lead from Behind."
The campaign is a series of videos featuring celebrities in sports and entertainment spreading awareness that colon cancer is "The Preventable Cancer" and that there are a variety of screening options. Having lost his mother to colon cancer, Prescott joins the "Lead from Behind" initiative to tackle the important topic with “Sh*t Talk,” a video to reduce the stigma and break down the barriers to screening – that thing that almost no one wants to talk about, let alone do.
The Alliance and its celebrity partners, including Prescott and previous supporters Reynolds, Rob McElhenney, and Terry Crews, encourage people to visit LeadFromBehind.org to view and share the video on their social channels, and tag someone they love who should get screened. A helpful screening tool, which provides more information on an individual’s risk factors, potential symptoms, and screening choices is available on the site.