SAN FRANCISCO, CA - ŌURA, maker of the smart ring Oura Ring, has announced that it has raised over $900M in funding. The investment, valuing ŌURA at approximately $11 billion, will fuel continued growth and development of new health technologies that empower millions of people worldwide to live healthier, longer.
ŌURA plans to use the new funding to accelerate AI and product innovation, expand global distribution, and invest in development of new health features, cementing its position as a platform for proactive health. This financing reflects ŌURA’s momentum, coming on the heels of the company’s announcement that it has sold more than 5.5 million Oura Ring devices since its 2015 debut—with more than half of those sales occurring in the past year alone. The company reported revenue of more than $500 million in 2024, doubling its growth from the prior year, and is on track to double revenue again in 2025, surpassing $1 billion in annual sales while continuing to expand profitability.
Tom Hale, chief executive officer at ŌURA, said, “This new funding is a testament to the strength of ŌURA’s business and the trust millions of members place in us every day. We’re proud to be building not just a product, but a global movement toward proactive health—helping people understand their bodies, make better lifestyle decisions, and connect more effectively with their healthcare providers. Today, our technology supports consumers, employers, insurers, and clinicians working together to advance preventive health at scale. With this investment, we will accelerate innovation, expand our global reach, and set a new standard for what wearables can achieve in advancing preventive health.”
As part of the company’s continued growth, ŌURA announced David Shuman, founder of Lateralus Holdings and Oura board member since 2016, as its new Chair of the Board, succeeding Eurie Kim, who has served in the role since 2019. “David has been a wonderful board partner to me during my tenure as chair and I look forward to continuing to collaborate with him as we help ŌURA reach its potential,” said Eurie Kim.
The company recently introduced a major product expansion with Oura Ring 4 Ceramic in new colors as well as the company’s first hardware accessory, the Oura Ring 4 Charging Case, and Health Panels, a first-of-its-kind integration, which allows members to schedule and see the results of their lab tests directly in the Oura App.
