ŌURA, maker of Oura Ring, said it’s entered into an agreement to acquire Veri, a Finnish personalized metabolic health company and Oura partner that guides users to the right foods and habits for their bodies through an app enabled by continuous glucose monitors (CGM). A significant portion of Veri’s team, including its three founders, will join ŌURA as employees.
Metabolic health is a key area of interest for Oura Members, with 97% of members expressing interest in understanding how the food they eat impacts their health. In a survey of Oura Members, 13% indicated that they have worn a CGM, and 53% are interested in wearing a CGM in the next 12 months."
As a first step in integrating metabolic health into the ŌURA experience, this fall, ŌURA will introduce a new feature called Meals, which will help members track meal timing and map it to their chronotype to understand how and when we eat can impact health metrics like sleep, stress, and recovery. Meals will be available in Oura Labs, an opt-in innovation hub within the Oura App that allows members to test features in development and provide feedback.
The acquisition of Veri follows a period of marked growth for ŌURA, recently surpassing 2.5 million rings sold and more than doubling its member base over the past year. This year, ŌURA expanded its retail presence globally with new retail partnerships, including Amazon, Target, Elkjop, and John Lewis, and grew its commercial business with expanded military partnerships, including institutions like the Naval Health Research Center (NHRC), the Air Force, and Defense Innovation Unit, and GOVX, to offer Oura Ring to a community of first responders, nurses, military professionals, and other eligible government workers.
Existing Veri customers will be supported until the end of 2024. The transaction is subject to customary closing conditions.
